Welcome to the Great Marketing Push of 2014. A few friends and I are going to try out the marketing strategies outlined in several books, and report on the results. Writer Beth Whittenbury (author of Just Love Him, I Guess, which I love) is also blogging about her progress, and you can follow her here.
This week, we are focusing on Amazon, but I want to say a few words about Goodreads first, because I just finished a giveaway there.
A Book Giveaway
This is my favorite, because it’s almost free. You set up a giveaway through your author dashboard: look under the Explore tab for Giveaways. You set the dates and the number of books to offer. At the end of the contest, your only expense is the actual books you sign, and the $2 or $3 in postage.
A Paid Promotion
For as little as $90 (which is billed to a credit card at the beginning) you set up ads, and pay each time someone clicks on the ad to see more information about your book. You decide how big the ad is (a bigger ad costs a bit more per click), and you can create several ads. One might appear whenever someone searches for a certain genre; another might appear whenever someone searches for certain authors. For example, if you’ve written an epic fantasy you might select Fantasy as a genre, then do another ad that will appear whenever someone searches for Tolkien or George R.R. Martin. The promotion lasts as long as there’s money left.
A giveaway for Death Speaker: A Novel of Ancient Gaul ran a year ago, and I think I’ll do another giveaway now. I cannot know how many people bought the book, but I do know that at least 300 saw it. Currently, 120 people have Death Speaker on their to-read list.
I also ran a promotion for Death Speaker, but I can’t say that I saw any spike in sales over the many months that it ran. I’m assured that it’s fairly normal for a promotion to go on for months. A lot of people click through during the first couple of weeks, then interest dies down.
I just wrapped up a giveaway for The Boomer Book of Christmas Memories; 500 people entered it. 215 have it on their to-read list.
I’m using two books: Lets Get Visible, by David Gaughran and Why Does My Book Not Sell, by Rayne Hall. So far, I’m pretty much in the theory section of Gaughran’s section on Amazon, rather than the practicum. I have learned that sales ranks are based solely on sales, and Top Rated lists are based on reviews/stars–but you have to meet a minimum number of reviews to qualify.
I also learned that corporate publishers get to put their books in more categories than indies (5 v. 2), which clears up a mystery I’ve wondered about. Gaughram advises studying categories and switching them judiciously to take advantage of openings. I would definitely need some practice there.
Hall’s book does not have a section on Amazon, per se, so I can’t compare. I did flip to the chapter on book reviews and read that I should ask my Beta readers for reviews, and using social media to offer a free book to anyone who will post a review. And don’t buy or trade reviews, which is good advice. Don’t get fake reviews, and don’t respond to reviews. Both books advise putting a page at the end of your ebook/book asking readers to leave reviews, pretty please. but I was hoping for a little more advice.
Maybe I should go read over Beth’s shoulder.