Advertising sign on wooden postThe trouble with reading a good book about using Amazon (or Twitter or Facebook) is that by the time you’ve finished the book the platform has changed.

Amazon now has something called Themes or Browse Categories. They show up on the left whenever you start looking for fiction books. Go ahead, try it. Go to Amazon and type in “Thrillers” or “Historical Romance.” By the time I post this they may be appearing next to non-fiction books as well.

I’m told these categories on the left reflect what people are searching for in books. So the savvy marketer will use some of those phrases as Keywords for their books.

That bit of advice–and much more–came from Penny Sansivieri, the Author Marketing Expert. She appeared on a panel one night and  I went.

(Digression:  I love living in Los Angeles where every week I can find a free-or nearly-free talk that improves me as an author and marketer!  And I don’t keep these events to myself; you can find them all on the WritersCalendarLA.com. )

Moving on:

Book_JeffWalkerBeth and I are now using Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreamsby Jeff Walker as our playbook.

It’s all about the preparation. Launch tells you how to build up a mailing list, send out enticing emails with offers that make people WANT to be on your mailing list, how to engage with potential customers–basically how to structure a product launch. The work is all in the buildup, and the launch itself (along with wildly successful sales, right?) comes at the very end.

If that interests you, we strongly suggest you get the print book so you can flip back and forth and stick post it papers all over. Beth says the videos are great and round out the information; I’m a week or two behind her so I haven’t viewed them yet.

Christmas Coffee and Book.1200.1618However, I have managed to get one of my books into a gift basket, sold with coffee by a wonderful Amazon store, Aloha Island Coffee.

And that was a lot easier than trying to read about Amazon algorithms or follow the steps for a product launch. How did I do it?

I go to a couple of writers’ group meetings regularly. One of the managers of Aloha Island Coffee also goes. She’s a very nice person, and we got to talking. That’s all.

Reminds me of the time writer John Vorhaus talked to another group, a few years ago, and mentioned that he once found himself talking to a previously unknown in-law at a family party. Turns out the in-law had recording equipment and wanted to get into recording and selling books.

John pursued the idea with this newfound relative, and now many of his mysteries (The Albuquerque Turkey) and nonfiction books (Decide to Play Great Poker: A Strategy Guide to No-limit Texas Hold Em) are audiobooks–which would not have happened otherwise.

The Lesson: For all our studying, sometimes the best marketing ideas just show up. All we have to do is talk to someone and make a connection.

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