A friend is taking a series of high-priced classes to empower her. The classes teach her to build up a business and get people to sign up for her products. She tells me that fellow students have varied businesses. Some are life coaches and some are doing woo-woo stuff (my friend’s description). Some are selling technical skills and others are artists.

The teacher is great, I hear. Some million dollar figures are tossed around to describe her business and her home. My friend is trying to pull all this training and information together so she can start making money. The tech stuff – the social media posting and mailing lists, etc.-– is hard, but other than that, it’s just hustle. And my friend, a native New Yorker, knows how to hustle.

“I’d be dead,” I tell her. “I hate hustling.”

“I know. I can tell.” She admits she’s not crazy about hustling herself, but that’s what she’s gotta do. Hustle. Make those calls and get those people, those speaking gigs, those sales.

Know why I hate hustling? Because the core principle of hustling is manipulating another human being to enrich yourself, whether it’s good for her or not.

How is that right?

I hate being hustled; that’s probably why I loathe the idea of being the hustler. When someone hustles you, or pushes you, or manipulates you, you become a mark. Not a partner, not a fellow human being. Just a mark, to be used for their enrichment.  And the best hustlers, sadly, are the ones that look at you warmly, use your name, and treat you like you’re special.

That system sucks. We need a better one.

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