Just got comment cards back from my last talk on Baby Boomer Holiday Trivia (with pictures):

“Outstanding presentation in every way.”
“Wonderfully nostalgic!”
“Excellent & fun talk”

So nice to hear!

I gave a slide show (Power Point) presentation with pictures of aluminum Christmas trees, Shiny Brite ornaments, the Hollywood Santa Claus Lane Parade, Gene Autry’s album covers and Rudolph’s creator, Robert May, the original Chipmunks (not that cute), Slinky creator and family, Ginny, Barbie and the Bild Lili doll, and more. And I have stories–funny, sad, and true stories–about all of those things.

So if you’re in the Southern California area and need a speaker, drop me an email via the contact page and we can talk!

 

Went to a breakfast meeting with other writers this morning, and here’s some of the Useful and Fascinating Things I Learned:

  1. 99Designs is actually, as good as it sounds. A friend tried it: she needed a cover for a book she’s writing and was willing to pay their asking price ($395, I think). Within two weeks, she had 26 covers submitted by participating artists. She had no trouble narrowing the field down to the few best, because a couple of artists had been so quick to respond and there had been discussions with them about what she wanted. The nice thing about 99Designs is that,since you have already agreed to pay the winning designer the money, you are free to talk back and forth with any or all of them. She not only got a cover that she loves, but a professional relationship for more work in future, because the cover designer was able to recommend a cartoonist to illustrate another book!
  2. Another site that two of our group had tried and enjoyed is DeviantArt.com, where up and coming (i.e., amateur) artists can post work.It may be significant that both these folks were male, and when one warned that some of the work was edgy and x-rated, the other chuckled. In any case, they suggested it as a place to find artists with a style you like, you might be willing, even eager, to do a cover at low rates.
  3. I should never, ever go anywhere without at least bookmarks and business cards. Blew it again!

I will try to be better at posting. My life is like whack-a-mole: just when I manage to fit effective tweeting into it, I find I’ve been neglecting Facebook. I bring that up to snuff and suddenly I haven’t blogged in a long time.

Same with housework. I’m cooking regularly, but suddenly realized I have no clean clothes to wear because I forgot to do laundry. I start reducing the clutter but then the dishes get out of control. IfI cared I’d be upset. But I’d rather be writing.

Marketing is not for wimps or the lazy.

I’m a bit of both. I’m so screwed.

The Almighty Mailing List

I’ve read (and, admittedly, skimmed and half-read—lazy, remember?) a few books and several articles on marketing. They all agree that a mailing list is vital. That’s how you reach your customers. An author’s best marketing tool (other than a dynamite book) is her/his mailing list. Period.

mailing-list-iconBut how do you build that list? One book recommends pop-up ads on your website that can’t be ignored. Actually, more than one recommends that although they describe the process differently: generate giveaways, great incentives, videos, etc., so that people will want more and will join your mailing list–which pretty much implies the pop-up.

But there are a few steps before having and sending to a mailing list.

The first step is, of course, to create your mailing list on a service like MailChimp. MailChimp is free, up to 2,000 subscribers. So start that account and put your mother and best friend and your gmail address on it. You’ve got 1,997 spaces left before you have to pay, yippee!

What’s the second step?

Where do all those other names come from?

Remember, anyone who gets an email from you through MailChimp (or another service) can opt out. They can unsubscribe and will do so if you waste their time, so entering a bunch of names at random is probably not worth the effort.

How do you pack that list with people who actually want what you’re offering—i.e., your audience?miracle

That’s the fuzzy part. Like this cartoon.

Why don’t these marketing gurus tell you that part?

Well, there are a few reasons.

Everyone’s audience is different and will be found in different places.

The person who wrote a marketing book for authors has found his/her audience–you–but unless you’re also writing a marketing book for authors, your audience is hiding somewhere else.

And if you are writing a marketing book for authors, why are you reading this?

What did you write? A memoir or a zombie romance? Readers of those books are all over the place. Your job to figure out how to lure them to your website and make them want to sign up for more of what you’ve got to give, and only you can do that.

You must figure out where to reach your potential readers. It’s not obvious or easy. For example, when I managed to get the Historical Novel Society to review my book, I thought I had it made! Where else would readers of historical novels go, but to there?  The review was wonderful, exceeding my fondest hopes. But when it appeared, sales did not jump–not even a little.

trapWhat to do? Well, one idea is to take to social media. And that’s a suggestion, not a guarantee of anything. However, many of your readers will be on Twitter and Facebook, so it makes sense to connect with them there.

Think of social media–Facebook, your blog, Tweets, Pinterest, the works—as play. Fill your accounts with posts and pictures of fun things that your target audience would love. 1970s trivia for the memoir, for example. Photographs. Mini-reviews of books in the same genre. Share and Link to clever articles or merchandise on the topic. Follow everyone who follows you, and follow everyone posting on anything peripheral to your topic.

downloadYour website is your keystone. Use the other media accounts to entice readers there on occasion, so they can enjoy your blog post about mood rings or mid-century zombie films and be willing to sign up for more via the pop-up.

Why else don’t those marketing books tell you how to find your audience?

I’m gonna throw out two guesses here.

First, because the panorama of social media sites is constantly changing–just like the self-publishing industry—advice is going to be old by the time it’s tested. The tech-savvy (Hugh Howey comes to mind) have an enormous advantage, but luck plays a part too. Rather than rely on what worked a couple of years ago, you may be better off to poke around on your own. Try Googling “book marketing tips for Indies” to start with, just to get ideas.

The second guess is this: You will learn a lot—about yourself, your audience and about marketing–when you figure it out yourself.

character-buildingYou can’t have everything handed to you. You have to do some of the work, because it builds character.

Did I really write that? Even my Irish grandmother could not say such a phrase without sputtering with laughter.

Look, the marketing books tell you what the end product should be: a mailing list that you can use to reach your fans. They tell you how to use it. They tell you how important it is.

But where those addresses on the list come from is up to you. That’s the part you have to figure out, for the big reason above: each book is different and finding the audience is going to be different.

But in finding that audience, painstaking though it may be, you will connect with what works for you, and there is a lot of value in that.

100_9157On Thursday, November 13, I’ll team up with two other writers to sign and sell books at Golden Cove Center in Palos Verdes–right where Hawthorne meets PV Drive South. The event will include a reading and drawing lesson from Beth Whittenbury, author, and Janelle Carbajal, illustrator, of the story Just Love Him, I Guess. That’s at 3-4:30 PM.

Then on Saturday, November 15, we’ll be back at the same location, sans Janelle, to sign books from 2-4 PM. Here is the flyer with the address: Kids flyer. It’s at the Postal Center, a bit hidden.

Beth will also have her legal books. I’ll be armed with The Boomer Book of Christmas Memories and Death Speaker, a novel of Ancient Gaul.

Jean Shrive will sign her YA novel, The Einstein Solution, a story based on her memories of her Princeton, NJ childhood during World War II, when she lived down the street from Albert Einstein.

But wait, there’s more!  I’m also speaking at the Torrance Library, 3301 Torrance Blvd. in Torrance, CA (my home town), on November 22 at 2 PM. The talk will include a Power Point slide show of Baby Boomer holiday trivia: aluminum trees, songs from the 1950s, and toys like Barbie, GI Joe, and Slinky. Plus a door prize! Flyer: Boomer Family Christmas

Beth and I also have smaller, private events scheduled, like a big December 3rd Gift Fair and Peninsula High School, and an Artsy Party in Palos Verdes on December 14th. If you want details on any of these, let me know through the contact page.

I know that those of you with the PR Gene will roll your eyes, but I am excited!

THUMBNAIL_IMAGEWelcome to the Great Marketing Push of 2014. A few friends and I are going to try out the marketing strategies outlined in several books, and report on the results. Writer Beth Whittenbury (author of Just Love Him, I Guess, which I love) is also blogging about her progress, and you can follow her here.

This week, we are focusing on Amazon, but I want to say a few words about Goodreads first, because I just finished a giveaway there.

goodreadsI’ve heard that people need to see a product 3-5 times before it sinks in. Goodreads provides a couple of great ways to get your book in front of readers until it sticks:

A Book Giveaway

This is my favorite, because it’s almost free. You set up a giveaway through your author dashboard: look under the Explore tab for Giveaways. You set the dates and the number of books to offer. At the end of the contest, your only expense is the actual books you sign, and the $2 or $3 in postage.

A Paid Promotion

For as little as $90 (which is billed to a credit card at the beginning) you set up ads, and pay each time someone clicks on the ad to see more information about your book. You decide how big the ad is (a bigger ad costs a bit more per click), and you can create several ads. One might appear whenever someone searches for a certain genre; another might appear whenever someone searches for certain authors. For example, if you’ve written an epic fantasy you might select Fantasy as a genre, then do another ad that will appear whenever someone searches for Tolkien or George R.R. Martin. The promotion lasts as long as there’s money left.

attachmentMy Results

A giveaway for Death Speaker: A Novel of Ancient Gaul ran a year ago, and I think I’ll do another giveaway now. I cannot know how many people bought the book, but I do know that at least 300 saw it. Currently, 120 people have Death Speaker on their to-read list.

I also ran a promotion for Death Speaker, but I can’t say that I saw any spike in sales over the many months that it ran. I’m assured that it’s fairly normal for a promotion to go on for months. A lot of people click through during the first couple of weeks, then interest dies down.

I just wrapped up a giveaway for The Boomer Book of Christmas Memories; 500 people entered it. 215 have it on their to-read list.

amazon
On to Amazon!

I’m using two books: Lets Get Visible, by David Gaughran and Why Does My Book Not Sell, by Rayne Hall. So far, I’m pretty much in the theory section of Gaughran’s section on Amazon, rather than the practicum. I have learned that sales ranks are based solely on sales, and Top Rated lists are based on reviews/stars–but you have to meet a minimum number of reviews to qualify.

I also learned that corporate publishers get to put their books in more categories than indies (5 v. 2), which clears up a mystery I’ve wondered about. Gaughram advises studying categories and switching them judiciously to take advantage of openings. I would definitely need some practice there.

Hall’s book does not have a section on Amazon, per se, so I can’t compare. I did flip to the chapter on book reviews and read that I should ask my Beta readers for reviews, and using social media to offer a free book to anyone who will post a review. And don’t buy or trade reviews, which is good advice. Don’t get fake reviews, and don’t respond to reviews. Both books advise putting a page at the end of your ebook/book asking readers to leave reviews, pretty please, but I was hoping for a little more advice.

Maybe I should go read over Beth’s shoulder.

First, a piece of advice to ALL writers that I have been learning the hard way:

If you like to write in the morning, then write in the morning.

DO NOT check your email first. DO NOT hop onto Facebook or Twitter or LinkedIn first. You know what will happen if you do: All your writing energy will go toward answering or responding to whimsical, ephemeral, time-wasting blurbs, and not to what you really want to be doing.

With that in mind, I have NOT checked my email today. I am writing this instead. I may have won the Publishers Clearing House millions, or AARP may have responded to my query . . . but do I care? NO–because I decided I want to write first. And in a few weeks or months when I am ready to start the new book, I will write that first, and save the email and the rest till after.

attachmentSo, that over, now I will crow:

The Boomer Book of Christmas Memories is up on Amazon!

The eBook ($5.99) has been up for 3 weeks, actually, but the print book took longer that antici . . . anti . . . ci . . . pated.

(Any Rocky Horror fans reading? You know how it goes!)

And–the eBook will be FREE from November 29 (the day AFTER Thanksgiving) through the following Monday, December 2nd.

Plus, I’ve joined some new program on Amazon where, if you buy the print book ($38), you can get the eBook for .99.

What is this book about?

Everything, almost, that Baby Boomers remember from Christmas past:

  • Aluminum trees, real tinsel, Bubble Lites, and all the other decorations
  • The foods! Butterball Turkeys, Green Bean Casserole, Chex Mix and more
  • The songs! The holiday hits of Bing Crosby, Gene Autry, Elvis, Alvin and the Chipmunks–and Nat King Cole singing “Chestnuts roasting on an open fire “
  • More entertainment: The origins of NORAD’s Santa Tracking, the Nutcracker Ballet, and all those wonderful TV specials
  • The TOYS!

Barbie and Ken and Chatty Cathy

Stingrays and bikes and skateboards

Hula Hoops and Frisbees and SuperBalls

Candyland, Clue, Life and more

Costumes and Guns and Dummies and Models and Paint-by-Numbers and Rat Fink! and so many other delights . . .

So grab your copy now!

Here are all the links you need:

To buy the eBook at Amazon

To buy the printed book at Amazon

To visit the Boomer Book’s Facebook Page

To read the blog or check out the book’s website (where you can read more Boomer trivia, most of which is not in the book)

And thank you, everyone who has read through to here, for your indulgence and support.  Carry on!